Meta Ads
Facebook and Instagram built for profit, not for engagement screenshots.
- Account structure and test plan
- Creative angles that actually differ
- Pixel, CAPI and event tracking
- Retargeting that does not annoy
Booking 3 retainers for Q4
Your ad budget should behave like an investment.Not a monthly experiment.
DigitalChaal runs paid media, creative and automation for growing brands in the US, UK and Australia. One strategy, specialist teams, and reporting your accountant would recognise.
30 minutes. We show you what we would change and in what order. You keep the notes whether or not you hire us.
No lock-in contracts
You own every account
Reply within 24h
Meta AdsGoogle AdsGoHighLevelShopify
TikTok AdsYouTubeKlaviyoGA4
Meta AdsGoogle AdsGoHighLevelShopify
TikTok AdsYouTubeKlaviyoGA4
Why growth stalls
Nothing is broken. Everything is disconnected.
Most brands we meet are not short of effort. They are short of a single plan. The ads say one thing, the landing page says another, and nobody follows up fast enough to matter.
The ad promises. The page forgets.
Traffic lands somewhere that never repeats the offer that earned the click, so the click is paid for twice and converted once.
Creative dries up by week three.
One tired ad set carries the account. Frequency climbs, cost per lead climbs with it, and everyone blames the algorithm.
Leads sit in an inbox.
The average buyer contacts three businesses. The one that replies first usually wins, and it is rarely the one still checking email at 6pm.
What we do
Six capabilities, one team, one invoice.
Most brands stitch together a media buyer, a designer, an editor and a developer who never speak to each other. We put them on the same brief, so the ad, the page and the follow-up all tell one story.
Google Ads
Search, Shopping, Performance Max and YouTube, managed down to the search term.
- Keyword and competitor research
- Feed and Shopping optimisation
- Negative lists and bid strategy
- Conversion tracking you can trust
Graphic design
Ad creative and brand assets that look like they belong to a real company.
- Static and carousel ad sets
- Brand kits and style guides
- Landing page and email visuals
- Product and packaging graphics
Video editing
Short-form paced for the first two seconds and captioned for sound-off.
- UGC and creator edits
- Reels, Shorts and TikToks
- Hook variants built for testing
- Subtitles, motion and sound design
Funnels & automation
Builds that catch every lead and keep working after the ad is switched off.
- Landing pages and booking flows
- SMS, email and WhatsApp sequences
- Pipelines, tags and CRM setup
- Missed-call text-back and reviews
AI agents
Assistants that answer, qualify and book while your team is asleep.
- Website and WhatsApp chat agents
- Lead qualification and routing
- Calendar booking and follow-up
- Trained on your offers and FAQs
What changes
The same budget, doing more work.
Nothing here is magic. Fixing tracking, shipping creative weekly and answering leads in minutes moves the same three numbers on every account we touch.
Qualified leads per month
Cost per lead
Illustrative shape of a healthy account, not a client result.
How we work
Three moves, in order.
Chaal means a calculated move. Nothing goes live until we know what it is meant to prove and what we do with the answer.
01
Opening
Week one. We audit the account, the funnel and the creative, then agree the numbers that matter: cost per lead, cost per sale, and the margin you need to hit. You get the audit whether or not you hire us.
02
Middlegame
Weeks two to six. Tracking is fixed first, then campaigns and funnels go live inside a structured test plan. Creative ships weekly, so we are always learning from fresh angles instead of one tired ad.
03
Endgame
Ongoing. Winners get scaled, losers get cut, and automation picks up the leads your team cannot reach fast enough. A plain-English report every week and a call every month.
The alternatives
What you are actually choosing between.
Every option below works for somebody. Here is where each one tends to break, so you can pick with your eyes open.
| DigitalChaal | Big agency | Freelancers | Hiring in-house | |
|---|---|---|---|---|
| Monthly cost | Mid | High, plus setup fees | Low each, adds up fast | Salary plus tools |
| Who runs your account | The person you spoke to | A junior you never met | Whoever is free | One generalist |
| Ads, creative and funnel joined up | Yes, one brief | Separate departments | You project manage it | Rarely all three skills |
| Time to first campaign | About two weeks | Six to eight weeks | Depends on their queue | Two to three months |
| Account ownership | Yours, always | Often theirs | Scattered | Yours |
| If it is not working | 30 days' notice | 6 to 12 month contract | Start the search again | A difficult conversation |
Why us
Built for owners who are tired of being managed.
You should not have to chase an agency for a report, or explain your own funnel back to the person running it. We keep the team small, the reporting honest and the response time short.
6services under one roof
24hreply time on weekdays
Weeklyreporting, in plain English
30dnotice, no lock-in
-
One strategy, not six opinions
The media buyer, designer, editor and developer work from the same brief and the same numbers.
-
Tracking before spending
We fix pixels, conversions and attribution first. Reporting on broken data is how budgets quietly disappear.
-
We work your hours
Overlapping cover for US and UK time zones, so approvals and fixes do not wait a day.
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You own everything
Ad accounts, pixels, funnels, creative files and CRM stay in your name. Leaving is never held over you.
Honest fit
We are not right for everyone.
We would rather say so now than three months in. Read both columns before you book a call.
A good fit if
- You already sell something people want, and need more of it
- You can spend at least $1,500 a month on ads
- You want one team accountable, not four to chase
- You can reply to a lead within a working day
- You are willing to test, and to kill what loses
Not a fit if
- You want profitable results inside the first week
- You need the cheapest option on the market
- The offer itself has never sold to anyone
- Approvals take three weeks to come back
- You want a guarantee on a number we do not control
Engagements
Ways to work together.
Retainers are monthly and cancel with 30 days' notice. Ad spend is paid directly by you, never through us. Prices below are starting points; the audit tells us the real scope.
Launch
One channel, done properly.
$800 / month
- Meta or Google Ads management
- Tracking and conversion setup
- 4 creative assets per month
- Weekly report, monthly call
Most brands start here
Growth
Paid media plus the creative to feed it.
$1,800 / month
- Meta and Google managed together
- 12 creative assets, static and video
- Landing page or funnel build
- Email and SMS follow-up flows
- Weekly report, fortnightly call
Full stack
Your whole marketing function, outsourced.
Custom
- All paid channels including TikTok
- Unlimited creative queue
- Funnel build and management
- AI agent for chat and lead capture
- Dedicated Slack or WhatsApp channel
Not sure which one? Book the audit and we will tell you the smallest thing that would move your numbers.
In their words
What clients say.
★★★★★
Add a real client quote here. The most useful ones name the problem before, the change made, and the number that moved.
★★★★★
Ask for these at the end of month two, while the change is still fresh. A voice note is easier for them than writing, and you can transcribe it.
★★★★★
Three specific quotes beat ten vague ones. Keep them short enough to read in a single glance on a phone.
Before you ask
Questions we get first.
Do you work with brands outside Pakistan?
Most of our work is with clients in the United States, the United Kingdom, Canada and Australia. We keep overlapping hours with both US and UK business days, and everything from onboarding to reporting runs in English on whichever channel you prefer.
How much ad spend do I need before this makes sense?
Around $1,500 a month is where paid media starts producing data quickly enough to optimise. Below that we would usually start with the funnel, creative and follow-up automation instead, so the leads you already get are converted properly before you buy more.
Who owns the accounts and the creative?
You do. Ad accounts, business managers, pixels, funnels, CRM data and source files are created in your name or handed over in full. We ask for access, not ownership.
How soon will I see results?
Tracking and creative usually ship in the first two weeks. Meaningful performance data takes three to four weeks, and a clear trend takes six to eight. Anyone promising profit in week one is describing luck, not a process.
Can I hire you for just one service?
Yes. Plenty of clients start with only video editing or only a funnel build. The other services are there when you want them, not bundled in by default.
What happens in the free audit?
We review your ad accounts, funnel and recent creative, then walk you through what we would change and in what order, on a 30-minute call. You keep the notes whether or not you work with us.
Why should I trust a team based in Pakistan?
You should not, on the first call. Judge us on the audit instead. It is free, it is specific to your account, and it will tell you more about how we think than any promise on this page. Everything after that runs on 30 days' notice, so the work has to keep earning its place.
Find out what your account is really doing.
Thirty minutes, no pitch deck, no obligation. You will leave knowing the three things worth fixing first, in the order we would fix them.
Get in touch
Tell us what is not working.
Send your website and what you are spending now. You will get a reply from a person, usually the same working day.
WhatsApp+92 311 8820810
HoursMon–Fri, covering UK and US business hours. Weekend cover for live campaigns.